From Therapist to Visible Brand: Simple Marketing Strategies to Attract More Clients
Nov 14
Written By Jasmine Jaquess
As a therapist, you’re not just supporting mental wellness—you’re also building a business. You care deeply about helping others, but when it comes to marketing your services, things can get murky. SEO, Google rankings, digital marketing—it can feel like an entirely different language.
Here’s the good news: you don’t need to be a tech guru to build a strong online presence. In fact, you can grow your therapy practice with simple, strategic steps that are manageable even if you’re just starting out.
1. Create a Website That Reflects Your Work
Your website is the digital front door to your practice. It’s the first impression many potential clients will get—so let it speak clearly and professionally.
Build Robust Service Pages: Each core therapy service you offer (like EMDR or trauma therapy) should have its own detailed page, ideally 800–1,000 words. These pages boost your SEO and help visitors know exactly how you can help them.
Pro Tip: Include terms people are actively searching for, like “EMDR Therapy in [City]” or “Therapist for Childhood Trauma in [Location].”
Start Blogging With Purpose: Educational blog content increases your site’s authority and keeps it active. Blogs around 3,000 words serve as "cornerstone" content, helping you rank for important keywords.
Use Local SEO: Add your physical address in the website footer and optimize for city/state-based search phrases (e.g., “Anxiety Therapy in Houston, TX”). Avoid highly competitive "near me" terms at first and instead focus on long-tail keywords.
2. Set Up and Optimize Your Google My Business Profile
Your Google Business Profile (formerly Google My Business) is key for showing up in local searches and on Google Maps.
Claim your profile
Fill out services, hours, and a description
Add photos and a booking link
Post recent blogs
Pro Tip: Use a call-to-action in your profile like “Schedule a free consultation today.”
3. Expand Your Reach Through Networking
Networking builds trust, whether online or in person.
In-Person: Distribute flyers, attend local events, or partner with yoga studios, clinics, or wellness centers.
Digital: Write guest blogs, build backlinks, and collaborate with professionals in similar or adjacent fields.
Social Media: Use Instagram, Facebook, or TikTok to connect with potential clients. Keep it simple—repurpose blog posts and answer common questions.
Pro Tip: Social isn’t mandatory. If it feels overwhelming, prioritize website content and SEO.
4. Leverage Therapist Directories
Platforms like Psychology Today, GoodTherapy, and TherapyDen are great tools for increasing visibility. Make sure your profile is:
Fully completed
Optimized with keywords
Includes specialties and availability
Pro Tip: Use directories alongside your website to drive traffic and build trust.
5. Get More Mileage From Your Content
Don’t reinvent the wheel—reimagine it.
Turn blog posts into social captions, reels, or PDFs
Expand on your FAQs to create helpful blog content
Use webinar content as the basis for blog posts or lead magnets
Pro Tip: Focus your writing on seasonal and client-relevant topics like “Managing Holiday Stress” or “Grounding Exercises for Anxiety.”
6. Explore Additional Marketing Tools
Email Marketing: Start a simple newsletter using free tools like MailerLite or ConvertKit. Offer free resources (like a PDF guide) to encourage sign-ups.
Paid Ads: Run Google or Facebook ads when launching a group program, event, or new offer. But remember—ads work best with a solid website and SEO strategy in place.
Professional Testimonials: If client reviews aren’t an option ethically, ask fellow professionals to write testimonials about your character or expertise.
Workshops & Webinars: Share your knowledge with your community through virtual events. These also establish your credibility and support your SEO.
7. Use Analytics to Refine What’s Working
SEO is most effective when you know what’s performing.
Google Analytics: Track who’s visiting your site and what pages they stay on
Google Search Console: See what keywords your site ranks for and optimize accordingly
A Quick-Start Checklist
Here’s what you can do today to improve your practice’s visibility:
Publish a timely blog post (like “Coping With Seasonal Affective Disorder”)
Add your full business address to your website footer
Reach out to a peer for a guest blog swap
Post your latest blog on your Google Business Profile
Make sure clients can easily schedule with you online
Remember, small consistent actions add up. You don’t need to do it all—just keep taking steps forward.
Ready to Take Your Therapy Practice to the Next Level?
If you’re ready to make your practice more visible and grow without overwhelm, I’m here to help.
Book a Free 30-Minute Consultation
Let’s talk through your goals, assess where you are, and outline a clear next step for your marketing strategy.
Services to Help You Grow
SEO Optimization Packages: From keyword research to technical audits, we’ll tailor a strategy to help your site rank locally and nationally.
Strategy Sessions: Prefer a DIY approach? I’ll walk you through a personalized plan you can execute yourself with clarity and confidence.
About the Blue Wings SEO Owner
Hi, I’m Jasmine—a therapist, SEO strategist, and the founder of Blue Wings SEO. I specialize in helping therapists, coaches, and consultants expand their impact through practical, ethical, and effective digital marketing.
My unique background allows me to understand both your clinical goals and your marketing needs. Whether you want to serve your local community or reach clients across the country, I’m here to help you simplify the process and see results.
Let’s build something that supports your mission and reaches the people who need you most. Book your consultation today—I’m excited to support your growth!
