The Summer Slowdown Isn’t the End — It’s an Opportunity
If you’re a therapist or private practice owner, you might be freaking out right now. Your caseload has dipped. Your referrals have slowed. Clients are suddenly ghosting. You're scrambling to pull together a last-minute group to make up for lost income and it all feels so overwhelming.
Let me be the first to say: you’re not alone and this isn’t a failure.
The summer slowdown (and the winter one, too) is completely normal.
In summer, people feel good the sun’s out, vacations are happening, and kids are out of school. Most folks aren’t actively thinking about therapy or committing to long-term change. Likewise, many clients don’t communicate well. One day your calendar is full, and the next... it’s crickets.
But here’s the truth: this is not the end. This is your reset button.
1. Use this time to reset your systems.
This is a natural pause point. Maybe your schedule’s been hectic, your documentation is behind, your onboarding system is a mess, or you’re feeling burnt out. Now’s the time to step back and say: What do I want my practice to look like in the fall?
Build a structure that supports the therapist and the human in you.
2. Remember: rest is still productive.
Even if your calendar is light, you still deserve rest. Your nervous system isn’t meant to run at 100% all year long. Slower seasons aren’t punishment — they’re a rhythm. Take the nap. Read the book. Go outside. You don’t have to “earn” this rest — it’s part of the job.
3. Start marketing now (yes, now).
A lot of folks think they should market when they’re already low on clients, but that’s actually the worst time to start. Good marketing — especially SEO — builds over time. It won’t fill your calendar tomorrow, but it will absolutely help fill your calendar when fall hits. And fall will hit hard.
SEO helps you show up consistently in local searches, build authority on Google, and attract clients even when you're not actively posting on Instagram or paying for ads. It’s foundational.
When done right, SEO gives you consistent referrals without having to hustle every time your caseload dips.
Why work with me?
I get it. SEO can feel intimidating or like a massive investment — especially in a slow season. But here’s what makes me different:
I’ve worked in the mental health field for over 5 years.
I know how private practices operate (and what makes them thrive).
I do the work for you — from keyword research to website optimization to blog writing and local SEO.
And my packages are built for therapists — 6–8 months of strategy, implementation, and results.
Once your SEO is set up, it keeps working — no constant reinvestment like ads. And if you’re more of a DIY-er, I’ve got you covered too. I’ll be launching an SEO course and live training later this summer, so you can learn the exact strategy I use for top-tier therapy websites.
If you're ready to use this summer to work on your practice instead of just in it — this is your sign.
Book a free consult with me, and let’s get your referrals back on track, sustainably.
📍 Serving therapists in Colorado Springs, Denver, and across the U.S.
I specialize in helping Colorado-based coaches, therapists, and consultants build authentic visibility through strategic content.
Whether you want to:
Write your SEO content with confidence
Develop a blog strategy that brings in the right clients
Outsource content creation to a specialist who gets your voice
...I’ve got you covered.
Ready to Elevate Your Online Presence?
Let’s talk about your content needs. Book a consultation and let’s build a strategy that works for you and reflects your values.
If you’re tired of trying to write all your content yourself—or if you want to learn how to do it effectively without the stress—I’d love to support you.
Let’s make your Colorado business easier to find, trust, and choose!
